# Follow-up sequence

> Set up a recurring routine of AI calls, texts and picture messages that keeps following up with new leads until they convert or opt out.

- Section: Using the app (manual) › AI agent
- Web page: https://docs.biglysales.com/manual/followup-sequences
- MCP (AI assistant) equivalent: [Followup sequence](https://docs.biglysales.com/mcp/followup-sequences.md)
- Video: placeholder — "Building a follow-up routine" (not yet recorded)

The **Followup Sequence** tab sets up a recurring routine that keeps working your newer leads after their first day. You choose the actions, such as a call, a text or a picture message, and when each one runs, daily or on chosen weekdays. Bigly then runs the routine at those times for every lead that qualifies, until the lead converts, opts out, or reaches your limits.

It's separate from the [first day follow-up](https://docs.biglysales.com/manual/first-day-followup.md), which handles the hours right after a lead comes in. A lead who is still working through first-day actions isn't picked up by this routine at the same time.

## Before you start

- Turn on **Enable FollowUp Configuration** on the [Configure tab](https://docs.biglysales.com/manual/ai-settings.md#enable-followup-configuration) and click **Update**. The routine doesn't run while it's off.
- Set your [working hours](https://docs.biglysales.com/manual/ai-settings.md#set-your-working-hours). Actions only run inside them.
- Set up your [voice prompt](https://docs.biglysales.com/manual/voice-prompt.md) and [intros](https://docs.biglysales.com/manual/intros.md), and test them. Follow-up calls are normal AI calls.

## Set the limits

1. Go to **AI › Followup Sequence**.
2. In the **Configuration** panel, fill in:
   - **How many days to FollowUp**: how many days after a lead was added they stay in the routine.
   - **Maximum no of messages**: the most follow-up texts a lead can receive.
   - **Maximum no of calls**: the most follow-up calls a lead can receive.
3. Click **Update Config**.

## Build the routine

1. In the **Routine** panel, click **Add Call**, **Add SMS** or **Add MMS** to add an action.
2. For each action, set the time of day it runs.
3. Choose **Daily** or **Weekly**. For **Weekly**, click the day letters to pick the days. The line under a call action confirms the schedule, for example *Calls will be made on Monday & Thursday*.
4. For an SMS action, type the text, or leave it empty to let the AI write the message.
5. For an MMS action, type the text and click **Upload** to add the picture.
6. To remove an action, click its delete icon.
7. Click **Update Routine**. Actions are saved in time order.

> [Screenshot placeholder: Routine actions — The Routine panel with three numbered action cards: 01 a call set to Daily at 10:00 with the note 'Calls will be made daily, including Saturday and Sunday', 02 an SMS set to Weekly with M, W and F selected, and 03 an MMS with text and an uploaded image.]

A **Daily** action runs on Saturday and Sunday too, as long as your working hours allow it. Use **Weekly** and pick weekdays if you don't want weekend contact.

## Who gets followed up

At each action's time, Bigly checks your leads and includes a lead only if all of these are true:

- They were added within **How many days to FollowUp**.
- They haven't converted.
- They aren't on your do-not-call list (for calls) or do-not-text list (for texts).
- They haven't reached your maximum number of calls or messages.
- They aren't currently in the middle of a first-day follow-up.

Bigly's [compliance checks](https://docs.biglysales.com/manual/compliance-overview.md) still apply to every follow-up call and message.

## Settings explained

| Setting | What it does |
|---|---|
| **Message Interested Followup** | Ask support before changing it. |
| **How many days to FollowUp** | How many days after a lead was added they stay in the routine. |
| **Maximum no of messages** | Cap on follow-up texts per lead. |
| **Maximum no of calls** | Cap on follow-up calls per lead. |
| Action time | The time of day the action runs. |
| **Daily** / **Weekly** | Run every day, or only on the days you pick. |

## Troubleshooting

**Nothing is being sent.** Check that **Enable FollowUp Configuration** is on in [AI settings](https://docs.biglysales.com/manual/ai-settings.md) and that the action's time falls inside your working hours.

**A lead stopped getting follow-ups.** They may have converted, opted out, reached a limit, or been added more than **How many days to FollowUp** ago.

**My routine disappeared after I left the page.** Click **Update Routine** before leaving. **Update Config** saves only the limits on the left.

## Related

- [First day follow-up](https://docs.biglysales.com/manual/first-day-followup.md)
- [AI settings](https://docs.biglysales.com/manual/ai-settings.md)
- [Intros](https://docs.biglysales.com/manual/intros.md)
- [Set up follow-ups with your AI assistant](https://docs.biglysales.com/mcp/followup-sequences.md)

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All documentation pages: https://docs.biglysales.com/llms.txt