# No reply followup

> Automatically nudge interested leads by text when they stop replying to your AI SMS conversation.

- Section: Using the app (manual) › AI agent
- Web page: https://docs.biglysales.com/manual/no-reply-followup
- Availability: Not enabled on every account. Contact support to turn it on
- Video: placeholder — "Bringing quiet leads back with no-reply follow-up" (not yet recorded)

**No reply followup** sends timed follow-up texts to an interested lead who has gone quiet. An interested lead is one who has already replied to your AI at least once. When an AI text then goes unanswered, Bigly keeps nudging them until they reply, book a meeting, or one of your limits is reached.

The AI writes each nudge fresh, so it doesn't repeat earlier messages. You can shape how it writes them with the **Follow-up Instruction** on your [SMS agent](https://docs.biglysales.com/manual/sms-agents.md).

## Before you start

- This tab only appears when no-reply follow-up is turned on for your account. Contact support if you don't see **No Reply FollowUp** in the AI menu.
- Set up an [SMS agent](https://docs.biglysales.com/manual/sms-agents.md), because the agent writes the follow-up messages.

## Turn on no-reply follow-up

1. Go to **AI › No Reply FollowUp**.
2. Click the **Enable No-Reply Follow-Up** switch so it shows **Active**.
3. Fill in **Sending cadence** and **Limits and schedule** (see the table below).
4. Read the summary line under the switch. It describes, in plain words, what your settings will do.
5. Click **Update**.

To pause it, click the switch back to **Inactive** and click **Update**.

## Settings explained

| Setting | What it does |
|---|---|
| **Messages per round** | How many follow-ups to send in each round. |
| **Round length** | The period, in **Hour** or **Day**, that the round's messages are spread evenly across. |
| **Follow-up window (days)** | Stop following up this many days after the original unanswered message. |
| **Maximum messages per lead** | A hard cap on the total follow-ups one lead can receive. |
| **Break between rounds (days)** | How many days to wait before the next round starts. **0** means no break. |

For example, 2 messages per round over 1 day, with a 7-day window, a cap of 6 and a 1-day break, sends two nudges spaced through the day, pauses a day, then repeats, stopping after 6 messages or 7 days, whichever comes first.

**Follow-up window (days)** and **Maximum messages per lead** are the same settings as **How many days to FollowUp** and **Maximum no of messages** on the **Followup Sequence** tab. Changing them in one place changes them in the other.

## Common questions

**Who gets these messages?** Only leads who have replied to your AI at least once and then stopped replying. Leads who never replied aren't included.

**When do the messages stop?** As soon as the lead replies or books a meeting, or when the window or the per-lead cap is reached.

**Can I write the messages myself?** No. The AI writes each one so it reads naturally in the conversation. To change the style, edit the **Follow-up Instruction** on your SMS agent.

**Do these respect quiet hours?** See [Calling hours](https://docs.biglysales.com/manual/calling-hours.md) for the rules Bigly applies to outreach.

## Related

- [SMS agents](https://docs.biglysales.com/manual/sms-agents.md)
- [Followup sequences](https://docs.biglysales.com/manual/followup-sequences.md)
- [First day followup](https://docs.biglysales.com/manual/first-day-followup.md)
- [Inbox](https://docs.biglysales.com/manual/inbox.md)

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All documentation pages: https://docs.biglysales.com/llms.txt