Facebook lead ads
Send leads from your Facebook lead ad forms straight into Bigly, so your AI agent can follow up within seconds.
Connecting Facebook, connecting a page, choosing which lead forms to use, naming form fields so they map correctly, and checking that leads arrive.
Connect Facebook so that every time someone submits one of your lead ad forms, they're added to Bigly as a contact. You choose which Facebook pages and which forms feed Bigly.
Before you start
- You need a Facebook login that manages the Facebook page your lead ads run on.
- Check the field names in your lead forms. See How form fields are matched.
Connect Facebook
- Open the user menu (your initials, top right) and click Integrations.
- On the Facebook tile, click Connect.
- Sign in to Facebook and allow access to the pages you want to use.
- You return to Integrations. Click Options on the Facebook tile.
Choose your pages and forms
- On the Facebook options screen, find the page your ads run on.
- Click Connect next to the page.
- Click Page Forms under the page to open its list of lead forms.
- Click Connect next to each form that should send leads to Bigly.
Only connected forms send leads. Click Disconnect next to a form or page to stop it.
Integration Options Facebook with one page connected and its Page Forms list expanded, two forms connected and one not.
How form fields are matched
Bigly reads the answers from your form and fills in the contact automatically. It recognises common field names, for example:
| Contact field | Form field names Bigly recognises |
|---|---|
| Phone | phone_number, phone, mobile, mobile_number, cell, cell_phone, telephone, work_phone |
| email, email_address, work_email | |
| First name | first_name, firstname, fname, given_name |
| Last name | last_name, lastname, lname, surname, family_name |
| Full name | full_name, fullname, name (split into first and last name) |
| Street | street_address, street, address |
| City | city |
| State | state, province, region |
| ZIP | zip_code, zipcode, zip, postal_code |
| Company | company, company_name, organization |
A question with any other name, such as mobile_no or postcode, is ignored without warning. Use Facebook's standard questions where you can. If leads arrive without a phone number, check the form's field names first.
What happens when a lead arrives
- The lead is added as a contact, marked as a form-fill lead from that page and form.
- If the person is already a contact, Bigly matches them instead of creating a duplicate.
- If your account is set to start the AI campaign for every new inbound lead, the agent begins following up.
Disconnect Facebook
To stop one page or form, click Disconnect next to it. To remove Facebook completely, click the Disconnect button at the bottom of the options screen and confirm with Yes, Disable it!
Troubleshooting
Leads aren't arriving. Check that both the page and the form show Disconnect (meaning they're connected). Send a test lead from Facebook's lead ads testing tool.
Leads arrive without a phone number or name. The form's field names don't match the table above. Rename the questions or switch to Facebook's standard questions.